With a huge number of online users and technological advancement, more people tend to use every available social platform to ease their life, be it entertainment, connecting with friends, food or shopping, People use social media for everything. Compared to traditional internet marketing, digital marketing can cut various marketing costs giving better ROI. With the huge increase in internet shopping these days it’s inevitable for any brands to make the digital presence and adapt to new changes. Digital Marketing is a platform where things change rapidly, with new innovations that occur in digital media every day the new marketing automation tools and technology that are adopted in 2020 can soon be replaceable with new adaptive technologies.